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TENTANG KAMI

Elizabeth merupakan brand lokal Indonesia yang bergerak di industri fashion sejak tahun 1963, yang bermula dari indusri rumah tangga milik Handoko Subali dan Elizabeth Halim yang menjual tas hasil produksi sendiri dan hanya bermodal Rp 10.000, kemudian digunakan untuk membeli mesin jahit dan satu sepeda kumbang untuk berjualan keliling. Tas pertama yang diproduksi adalah Tas Travel yang hasilnya sangat memuaskan dengan permintaan barang yang tinggi dan diterima pasar dengan sangat baik. Saat ini Elizabeth telah memproduksi tas wanita, tas kerja wanita, tas pria, koper serta dompet. Selain itu, Elizabeth juga menyediakan aksesoris untuk wanita berupa jam tangan, kalung, gelang, anting dan kacamata; serta jam tangan dan kacamata untuk pria.

Selama 56 tahun berkarya, banyak penghargaan yang telah diraih, di antaranya 21 Kartini Indonesia, Upakarti, Top Brand dan yang terbaru Elizabeth berhasil mendapatkan penghargaan Indonesia Living Legend Award Companies 2019, merupakan penghargaan yang mengapresiasi perusahaan asli Indonesia yang telah menjalankan usahanya lebih dari 50 tahun, yang terus bertumbuh dan berkembang serta melakukan inovasi dalam bidang fashion di Indonesia. 

Hingga saat ini, Elizabeth telah berkembang pesat sebagai penjual tas terbaik dan memiliki 90 toko yang tersebar di seluruh Indonesia sehingga mampu menyediakan produk terbaik untuk masyarakat. Kini Elizabeth semakin dekat dengan masyarakat dan mudah dijangkau oleh siapapun dengan hadirnya toko online Elizabeth sebagai inovasi. Elizabeth mengembangkan brand-nya dengan memasarkan produk dengan merek Emsio by Elizabeth, Lorica by Elizabeth, Pink Kiss by Elizabeth, dan Delco by Elizabeth, dengan setiap brand memiliki segmen konsumen yang berbeda-beda disetiap generasi.

ABOUT US

Elizabeth is an Indonesian local fashion brand since 1963. When Mr. Handoko Subali and Mrs. Elizabeth Halim started Elizabeth as a home industry, they only invested 10.000 Rupiah for a sewing machine and a bicycle to sell their bags. The first bag that they made was a Travel Bag and received very well and highly gratified feedback with more demand in the market. At this time, Elizabeth has produced not only women bags, but also men bags, travel bags, and wallets. Moreover, Elizabeth provides accessories for women, such as watches, bracelets, necklaces, rings, and sunglasses, and for men, are watches and sunglasses.

After 56 years, Elizabeth had received several prestigious awards, for instance, 21 Kartini Indonesia, Upakarti, and Top Brand. Recently, Elizabeth is granted Indonesia Living Legend Award Companies 2019, an honorable appreciation for Elizabeth as the Indonesian company that has been committed to providing quality and trendy fashion products for the consumers for more than fifty years and still innovating in Indonesia fashion Industry.

Until now, Elizabeth has been growing rapidly and has 90 stores all over Indonesia to implement the best product for people. Elizabeth also develops an online store as part of the innovation to be closer and to be reached conveniently by anyone from anyplace. Elizabeth has formed more brands for different segment consumers at every generation, they are, Emsio by Elizabeth, Lorica by Elizabeth, Pink Kiss by Elizabeth, and Delco by Elizabeth.

After more than 50 years, Elizabeth continues to maintain high standards for design, materials and always makes sure that the product is comfortable and over lasting for the consumer.

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